Haley and Hanna Cavinder, twin influencers who recently vacated college basketball, have become partners with Betr, the US-based sportsbook that specializes in microbetting and original online content.
The Cavinder twins, who rose to fame during their stint at Fresno State and Miami (Fla.), will take on the role of on-camera talent and develop female-centric sports content for the $50 million company launched last August by Joey Levy and Jake Paul. Financial terms of the deal were not made public, but the ex-collegiate basketball players will now have an equity stake in the business.
The Cavinder sisters expressed their enthusiasm for the collaboration, which they noted will help expand their brand. “Betr gives us the ability to accelerate the growth of The Cavinder Twins brand in a focused and truly authentic manner,” the statement read. “We love sports, thrive on competition, and enjoy creating and bringing ideas to life. Betr truly makes The Cavinder Twins and our brand that much better and bigger.”
The twins’ TikTok account, which has amassed 4.5 million followers and 140.5 million likes, will now be a part of Betr’s content lineup, along with their podcast Twin Talk. The social media giant has already achieved 800 million views and 50 million engagements across its platforms in the eight months since it went live.
The partnership signals a wider trend of increasing interest in women’s sports, with record numbers of viewers tuning in to the NCAA Women’s Tournament this year and the Women’s World Cup set to take place in New Zealand and Australia over the summer. Gaming Society, a company co-founded by NBA star Kevin Garnett, has also recently announced a deal with NBC Sports to increase coverage of women’s sports.
Joey Levy, co-founder and CEO of Betr, believes the Cavinder twins are the perfect addition to their talent lineup, and they will help to further boost their influence. “Betr can and will leverage the rapidly growing Jake Paul and Betr Media audiences to make emerging talent even more famous than they already are,” Levy said. He added, “Our talent flywheel is continuing to get stronger, and we are just getting started.”
Sports attorney Darren Heitner, who represents the twins, echoed Levy’s sentiments, noting the mutual benefits of the partnership. “It is a perfect fit for the twins to be a part of a quickly expanding media empire,” he said. “A real win-win and a massive opportunity for Haley and Hanna to further their global reach after basketball.”
