DAZN Bet, the betting venture from streaming giant DAZN, has sealed a partnership with Playtech to broaden its iGaming capabilities. Having already teamed up with gaming provider Pragmatic Play the previous year to launch the platform, the new agreement will give it more versatility with online gamblers and bettors.
The DAZN logo on microphone covers. The online gaming platform is adding new content with the assistance of Playtech. (Image: Dazn Group)
Dazn Bet, which was launched last year, is now providing a variety of Playtech options to its customers. The deal encompasses a selection of casino games with random number generators, a range of table games, and live casino offerings.
The new gaming choices are currently available to Dazn Bet’s users in the UK, and there are plans to roll it out to other countries including Germany, Italy, and Spain later this year. Following the announcement of their venture earlier in the year, Dazn Bet made its debut in the UK market in August 2022 in collaboration with Pragmatic Group.
DAZN Strives to Become the European Leader
DAZN began its journey as a sports broadcaster before venturing into the world of online sports betting and iGaming through Dazn Bet. After launching in the UK, the company then added Spain. The new agreement will continue to enable the operator to make more options available as it expands in Europe.
The organization did not give a timeline for that expansion. However, it only took two months to launch its online sports betting platform in Spain after its UK launch, suggesting that it won’t take long.
There have been a number of developments at DAZN that have allowed it to reach this stage. One of them was the appointment of Sandeep Tiku, a former Corporate Director and Chief Operating Officer at Entain, as its new Chief Technology Officer to lead its tech growth.
Following that was the arrival of Mark Kemp as the company’s CEO. He moved from BoyleSports, where he had been in charge for a year, bringing his expertise from there and at Ladbrokes to the young firm.
The new multi-year deal with Playtech will permit Dazn Bet to reinforce its standing in the online gaming industry. Playtech publicized the new arrangement in a press release but did not specify the financial terms of the agreement.
DAZN Not Slowing Down
When Dazn Bet was launched, Pragmatic Play contributed its experience in technological operations and customer management. This has enabled the operator to gain a foothold in markets that already have established iGaming operations, incorporating a proprietary platform to challenge the incumbents.
At the same time, DAZN is not neglecting its broadcasting duties. Last month, it took ownership of assets from Eleven Group and Team Whistle, two digital marketing companies. It also inked a new agreement with the NFL to bring the league’s Game Pass International to new markets at the start of the 2023 season.
This month, the company signed a new broadcasting deal with Sky. Through it, DAZN will include new boxing and MMA content on Sky’s digital platform in the UK.
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