Revised Title: Enhancing the Rewards Program: Casinos Expand Loyalty Benefits for High-Value Customers

Patrons registered in the loyalty program for Live! casinos will soon experience new advantages and an overall upgraded member benefit package.

The Cordish Companies, the Baltimore-based gaming and hospitality firm that manages the Live!-branded casinos in Maryland and Pennsylvania, has declared a revamp of its Live! Rewards program today. Representatives of the casino operator stated that the update to the nationally acclaimed loyalty scheme will enhance the experience for gamblers and patrons across its portfolio.

Cordish operates the Live! Casino & Hotel Maryland in Hanover close to Baltimore-Washington International (BWI) airport. Besides, it operates the Live! Casino Hotel Philadelphia in the city’s Stadium District and Live! Casino Pittsburgh in Westmoreland, PA.

The main purpose of Cordish in revamping its loyalty scheme is to improve the benefits it offers to its best customers. Live! Rewards has six tiers, ranging from “Classic” to “Chairman’s Club.”

While “Classic” cardholders won’t experience any changes this year, members at the “Gold” level and above will get new advantages, with the most improvements reserved for the casinos’ topmost patrons.

USA Today readers named the Live! Rewards one of the top 10 casino loyalty programs in the US last year. The program placed second after the Caesars Rewards on the media outlet’s 10Best Players Clubs.

Travel Credits, Experiences

Live! casino’s refreshed rewards program is highlighted by the company’s Chairman’s Club, which this year will offer “Live! Experiences.” The program’s expansion will provide Chairman’s Club members with a variety of unique, handpicked experiences such as “exclusive events, out-of-state adventures, and more.” Further details will be released later.

The Chairman’s Club requires two million tier credits. Tier credits are earned in a variety of ways. Slot players receive one tier credit per $1 inserted into a machine, while video poker requires $2 inserted per credit.

Electronic table games receive a credit for every $6 wagered. Live dealer table games depend on the game, plus the player’s length of play and average bet.

A new benefit this year for lower-tier members is that Live! Rewards is enlarging its yearly travel reimbursement to Cordish properties and partners, referred to as Live! Partner Travel. Previously exclusive to the Chairman’s Club, Live! Rewards members in the “Jade,” “Black,” and “Platinum” tiers now qualify to have a portion of their travel costs refunded.

While Chairman’s Club members receive $600 yearly for Live! Partner Travel, Jade members can now be reimbursed for their trip up to $300. Black-tier members qualify for $200 and Platinum members $100.

Reimbursable travel includes hotels, transportation, and food and beverage at any Live! casino or partner. Live! Rewards’ travel partners include Resorts World Las Vegas, Baha Mar in the Bahamas, and Norwegian Cruise Line voyages.

Immediate Benefits

New Live! casino rewards enrollees won’t have to wait for long to start taking advantage of the benefits of participating, Cordish reps said. The casino’s loyalty scheme currently provides new Live! Rewards members $10 in free play when enrolling and double earnings on their enrollment day.

Classic members also receive instant free check cashing services, discounted valet parking, and reduced room rates at Resorts World Las Vegas. Live! Rewards can also be redeemed at Cordish’s Xfinity Live! dining and entertainment complex in Philadelphia near the company’s casino.