FanDuel was dealt a major blow when their extravagant Super Bowl commercial aired yesterday, with many sports bettors voicing their frustration. The commercial, which cost $7 million, featured former NFL star Rob Gronkowski attempting a 25-yard field goal as part of a $10 million prize pool. Although Gronk’s kick missed wide left, FanDuel still honored their promise to distribute the money to qualifying bettors.
However, many viewers were unsatisfied with the commercial, questioning whether the kick was actually live and if the event was staged. FanDuel also shared a clearer version of the kick on social media, confirming it had indeed been wide left.
The $7 million price tag for the commercial was a record rate for the Super Bowl, but many found the ads to be dull and forgettable. Yahoo! Sports gave the FanDuel ad a “D” grade, while DraftKings’ commercial starring Kevin Hart received a “C”.
Overall, the ambitious effort from FanDuel failed to generate the desired result, leaving many sports bettors unsatisfied.