ZenSports has officially announced its filing for a sports betting license in Tennessee, aiming to provide both a traditional sportsbook and a “peer-to-peer” marketplace. This move is in line with the company’s desire to enter the US online sports betting market, which was bolstered by KeyStar Corp. acquiring ZenSports last October, and Mark Thomas becoming the CEO of the Las Vegas-based company last month.
Thomas has expressed optimism about launching the ZenSports platform in Tennessee, citing the state’s ability to foster innovative technology and its rapid growth in the sports betting arena. However, the application is still subject to the approval of the Tennessee Sports Wagering Advisory Council (SWAC).
ZenSports has already acquired a license in Nevada since August 2021 and operates sportsbooks in the state. Before that, ZenSports operated internationally under a license from Curacao. The company was initially created in 2016 as a way to connect recreational players, and following the US Supreme Court’s decision to overturn PASPA, the company shifted its focus to the sports betting sector, having raised $10 million in venture funding.
ZenSports is also known for its “peer-to-peer” marketplace, which is similar to a sports betting exchange